A Patient-Friendly Formula for a Patient-Friendly Brand
Nexa® Rx Prenatal Vitamins branding campaign
The integrated campaign began with a new brand identity and evolved to include an email campaign, a new Web site, an iPad app/sales aid for reps, and more. Leveraging a graphic arc to symbolize a continuum of care, the new look and feel positions the Nexa® Rx Family of Prenatal Vitamin brand as continuous and comprehensive, providing essential nutrients and comfort for every stage of pregnancy.
Meaning something to expectant moms "Patient friendly.”
What mom-to-be wouldn’t like that? With a refreshed look and feel, the new nexaprenatal.com highlights the comfort that Nexa® products offer mom and baby at every stage of pregnancy, communicating the thoughtfulness of the product line and bringing the unique tolerability brand position to the forefront.