Helping TAILS Become the Alpha Dog.

A brand that pets and their parents love

To make an impact, Tails Pet Media Group, Inc. formulated a superior pet supplement and enlisted GA to help brand the product and get it off the ground. After designing the logo and packaging, GA got to work educating pet parents on the importance of proper pet nutrition with innovative thinking that spans a breadth of media: an informative e-commerce website, engaging social channels, and traditional print.

Changing the lives of pets everywhere

Typically, success is measured in dollars and cents, but there’s no harm in having a little fun on the way there. After a coupon promotion went viral, TAILS wasn't the only one to see the result of successful branding. Pets around the world are reaping the reward of strategic messaging—living healthier, happier lives.