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What does the future hold?
Part 2 of 3 Everyone charged with communicating to customers today faces the same question and the same concern: how can we compete for attention in the sea of digital ubiquity in which we now reside? How can we exist efficiently and effectively on multiple platforms and keep up the continuous crusade of brand relevance? [...]
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What do Oreo cookies, trains and people have in common?
Part 1 of 3 I recently realized that I have a love-hate relationship with a few things in my life. Oreo Cookie Blizzards, reality TV, my iPad, my mobile phone and my computer. I LOVE them at the time of use or indulgence, but inevitably pay for them later in the form of calories, time [...]
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What to say… what to say?
If you had the chance to have an audience with the world, what would you say? As I sit and struggle to decide what this entry should, or could be, about, I’m frozen with the possibilities. Â The opportunity for my thoughtful ramblings to travel the globe in minutes after posting is, at least, a little [...]
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Think like a software company
I read a great article on Ad Age the other other. Healthcare marketing agencies need to start thinking like software companies and provide branded apps to our clients. The advent of on-line repositories like Apple’s app store have created an completely new channel to communicate a message. The question becomes are agencies prepared to be software [...]
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So what did you do this summer?
Summer!? It’s already October. Seems like we just ended holidays and vacations and got back to work and school and now we’re already in the heart of autumn. In Chicago, we spent a good chunk of this past summer watching the filming of “Transformers 3″ all over the city, but mostly right outside our GA [...]
FDA and Social Media ... 
What do Oreo ... 
Think like a ... 
So what did you do ... 
So What NOW? 