Archive for the ‘Marketing’
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Concentrate on the relationships, not the technology
To me, this is a powerful quote about the Internet and social media explosion. It is from author Charlene Li and was expounded on in her bestseller, Groundswell. The art of high impact marketing is wholly related to the depth of relationships that clients and brands are able to build with their customers. Simple, but [...]
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What do Oreo cookies, trains and people have in common?
Part 1 of 3 I recently realized that I have a love-hate relationship with a few things in my life. Oreo Cookie Blizzards, reality TV, my iPad, my mobile phone and my computer. I LOVE them at the time of use or indulgence, but inevitably pay for them later in the form of calories, time [...]
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Think like a software company
I read a great article on Ad Age the other other. Healthcare marketing agencies need to start thinking like software companies and provide branded apps to our clients. The advent of on-line repositories like Apple’s app store have created an completely new channel to communicate a message. The question becomes are agencies prepared to be software [...]
FDA and Social Media ... 
What do Oreo ... 
Think like a ... 
So what did you do ... 
So What NOW? 