Archive for the ‘Digital Strategy’
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Digital Treadmill
Like many of you, I make a living in this crazy, fast paced world of digital media. Some of us create content, others count those who consume it. Some of us build algorithms, others decipher how they work. We are ubiquitously mobile, use aggregators to aggregate our aggregators and read snapshots of “news” from disparate [...]
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Think like a software company
I read a great article on Ad Age the other other. Healthcare marketing agencies need to start thinking like software companies and provide branded apps to our clients. The advent of on-line repositories like Apple’s app store have created an completely new channel to communicate a message. The question becomes are agencies prepared to be software [...]
FDA and Social Media ... 
What do Oreo ... 
Think like a ... 
So what did you do ... 
So What NOW? 