Comments on: Concentrate on the relationships, not the technology http://www.gacommunication.com/blog/2010/12/concentrate-on-the-relationships-not-the-technology/ Tue, 11 Jan 2011 16:43:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Kimberly Koehly http://www.gacommunication.com/blog/2010/12/concentrate-on-the-relationships-not-the-technology/comment-page-1/#comment-519 Kimberly Koehly Tue, 11 Jan 2011 16:43:06 +0000 http://www.gacommunication.com/blog/?p=294#comment-519 I am having SERIOUS dejavu! I have used this exact clip in numerous presentations to prospective clients on social media. I love it, although the fact that we are still asking the question about whether or not brands are really in touch with their customers almost 2 years later...and certainly in the day and age when brands NEED to engage in social channels transparently is sad. I am working with a national franchise brand now that STILL insists on managing their Facebook page such that they remove ANY negative posts. Bad form. Too bad. I am sure their community at large would rally to support them and they would have much stronger relationships as a result. They did, however, run a TV blitz during the holidays to promote gift cards and membership. I am having SERIOUS dejavu! I have used this exact clip in numerous presentations to prospective clients on social media. I love it, although the fact that we are still asking the question about whether or not brands are really in touch with their customers almost 2 years later…and certainly in the day and age when brands NEED to engage in social channels transparently is sad.

I am working with a national franchise brand now that STILL insists on managing their Facebook page such that they remove ANY negative posts. Bad form. Too bad. I am sure their community at large would rally to support them and they would have much stronger relationships as a result. They did, however, run a TV blitz during the holidays to promote gift cards and membership.

]]> By: Carmen http://www.gacommunication.com/blog/2010/12/concentrate-on-the-relationships-not-the-technology/comment-page-1/#comment-518 Carmen Sun, 09 Jan 2011 01:39:34 +0000 http://www.gacommunication.com/blog/?p=294#comment-518 Your point about using tools as part of an integrated plan is the key in deciding to work with social media. The other day, our Senior VP inquired if our company had a Facebook account. It does not, and given that the company is challenged to maintain its corporate web site, adding a social media tool into the mix won't help. So, there are companies whose leadership is so disconnected from the ethos of web 2.0 that it would be catastrophic for them to toy with it. Your point about using tools as part of an integrated plan is the key in deciding to work with social media. The other day, our Senior VP inquired if our company had a Facebook account. It does not, and given that the company is challenged to maintain its corporate web site, adding a social media tool into the mix won’t help. So, there are companies whose leadership is so disconnected from the ethos of web 2.0 that it would be catastrophic for them to toy with it.

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