Archive for December, 2010
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Concentrate on the relationships, not the technology
To me, this is a powerful quote about the Internet and social media explosion. It is from author Charlene Li and was expounded on in her bestseller, Groundswell. The art of high impact marketing is wholly related to the depth of relationships that clients and brands are able to build with their customers. Simple, but [...]
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So What NOW?
Part 3 of 3 So what now? How do we manage and focus to try and keep up with it all? The fact is, it’s moving so fast that it’s almost impossible to do so. And you shouldn’t try. That’s the job of your agency. For our clients, we relish the role of being the [...]
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What does the future hold?
Part 2 of 3 Everyone charged with communicating to customers today faces the same question and the same concern: how can we compete for attention in the sea of digital ubiquity in which we now reside? How can we exist efficiently and effectively on multiple platforms and keep up the continuous crusade of brand relevance? [...]
FDA and Social Media ... 
What do Oreo ... 
Think like a ... 
So what did you do ... 
So What NOW? 