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FDA and Social Media – What’s Next?
I spent a day last week in a lovely hotel conference room in the City of Brotherly Love, Philadelphia. No, I wasn’t being banished to the rubber chicken circuit – I actually went there on purpose to attend a “Social Media for Pharma” conference. Although we have been doing social media for our clients for [...]
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Digital Treadmill
Like many of you, I make a living in this crazy, fast paced world of digital media. Some of us create content, others count those who consume it. Some of us build algorithms, others decipher how they work. We are ubiquitously mobile, use aggregators to aggregate our aggregators and read snapshots of “news” from disparate [...]
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Are we robots?
All day in marketing/communications we get bombarded with this “digital” thing. I ponder the “so what” with many of these opportunities. Are we creating a generation of thumb pushing non-communicators? I find some comfort in the view from an Anthropologist about what we are doing to our younger generation. Maybe its not all that bad. [...]
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Concentrate on the relationships, not the technology
To me, this is a powerful quote about the Internet and social media explosion. It is from author Charlene Li and was expounded on in her bestseller, Groundswell. The art of high impact marketing is wholly related to the depth of relationships that clients and brands are able to build with their customers. Simple, but [...]
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So What NOW?
Part 3 of 3 So what now? How do we manage and focus to try and keep up with it all? The fact is, it’s moving so fast that it’s almost impossible to do so. And you shouldn’t try. That’s the job of your agency. For our clients, we relish the role of being the [...]
Concentrate on the ... 
Digital Treadmill 
What do Oreo ... 
Think like a ... 
So what did you do ... 